[IBU] Premium beer now accounts for two-thirds of all beer sales inconvenience stores

[David Coy]

This is an industry term used to aggregate higher priced buying options. The
point would be that the growth in the industry is occurring in the higher
margin areas (ie. Craft beer, and imports along with the domestic premiums).

 

This is leading to a shift with distributors in looking at Margin as opposed
to volume (and low price).

 

This is a good thing!

 

 

David Coy
Brewer @ Raccoon River Brewing Company
(515) 554-8037
mailto:dcoy at raccoon.com or
mailto:brewer at hotelfortdesmoines.com

Many of my most cherished memories involve sharing a beer with friends. 

 

 

From: Mark McAndrews [mailto:markmcandrews at msn.com] 
Sent: Wednesday, April 18, 2007 1:10 PM
To: ibu at iowabrewersunion.org
Subject: Re: [IBU] Premium beer now accounts for two-thirds of all beer
sales inconvenience stores

 

ahem!!

 

I'd guess that 'Premium' is an industry term of art that doesn't synch up w/
my standards very well.

----- Original Message ----- 

From: jeff.rosener at caseys.com 

To: ibu at iowabrewersunion.org 

Sent: Wednesday, April 18, 2007 12:49 PM

Subject: [IBU] Premium beer now accounts for two-thirds of all beer sales
inconvenience stores

 






Convenience stores rang up $17.7 billion in beer sales last year, according
the NACS State of the Industry report. Overall, beer accounts for 11.7% of
all in-store sales dollars, making it the fourth-most popular in-store
purchase. Beer consumers also have the highest average check ($9.72) of all
in-store categories, and are second to cigarettes in trip frequency. More
importantly, the category is evolving. Premium beer now accounts for
two-thirds of all beer sales in convenience stores and sales of imports are
growing, about 5% last year. Participate in this Convenience Store Decisions
Webcast, part of our Online Roundtable Series, to find out which segments,
brands and brewers are driving category performance.                      

 

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registrati
on.jsp
<https://event.on24.com/eventRegistration/EventLobbyServlet?target=registrat
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erref=csdhtml1v2&sourcepage=register>
&eventid=41705&sessionid=1&key=C281FA7ECB9DF42A15BCDB53A5C5C9A2&partnerref=c
sdhtml1v2&sourcepage=register

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