[IBU] Premium Beers

[jeff.rosener at caseys.com]

Mark,
  You would be correct on the "Premium as industry term".  Our Premium
stock has a direct correlation with price, while "quality of the
product" is left to consumers and the ad campaigns that convince them to
purchase that product...  The one bright spot is Micro's generally have
higher profit per sale, so that is opening up shelf space.      

message: 4
Date: Wed, 18 Apr 2007 13:10:22 -0500
From: "Mark McAndrews" <markmcandrews at msn.com>
Subject: Re: [IBU] Premium beer now accounts for two-thirds of all
	beer	sales inconvenience stores
To: <ibu at iowabrewersunion.org>
Message-ID: <BAY105-DAV8DBC2B89EA4197E608543A6500 at phx.gbl>
Content-Type: text/plain; charset="iso-8859-1"

Premium beer now accounts for two-thirds of all beer sales in
convenience storesahem!!

I'd guess that 'Premium' is an industry term of art that doesn't synch
up w/ my standards very well.
  ----- Original Message -----
  From: jeff.rosener at caseys.com
  To: ibu at iowabrewersunion.org
  Sent: Wednesday, April 18, 2007 12:49 PM
  Subject: [IBU] Premium beer now accounts for two-thirds of all beer
sales inconvenience stores







  Convenience stores rang up $17.7 billion in beer sales last year,
according the NACS State of the Industry report. Overall, beer accounts
for 11.7% of all in-store sales dollars, making it the fourth-most
popular in-store purchase. Beer consumers also have the highest average
check ($9.72) of all in-store categories, and are second to cigarettes
in trip frequency. More importantly, the category is evolving. Premium
beer now accounts for two-thirds of all beer sales in convenience stores
and sales of imports are growing, about 5% last year.
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