[IBU] Premium beer now accounts for two-thirds of all beer sales inconvenience stores

[Mark McAndrews]

Premium beer now accounts for two-thirds of all beer sales in convenience storesahem!!

I'd guess that 'Premium' is an industry term of art that doesn't synch up w/ my standards very well.
  ----- Original Message ----- 
  From: jeff.rosener at caseys.com 
  To: ibu at iowabrewersunion.org 
  Sent: Wednesday, April 18, 2007 12:49 PM
  Subject: [IBU] Premium beer now accounts for two-thirds of all beer sales inconvenience stores







  Convenience stores rang up $17.7 billion in beer sales last year, according the NACS State of the Industry report. Overall, beer accounts for 11.7% of all in-store sales dollars, making it the fourth-most popular in-store purchase. Beer consumers also have the highest average check ($9.72) of all in-store categories, and are second to cigarettes in trip frequency. More importantly, the category is evolving. Premium beer now accounts for two-thirds of all beer sales in convenience stores and sales of imports are growing, about 5% last year. Participate in this Convenience Store Decisions Webcast, part of our Online Roundtable Series, to find out which segments, brands and brewers are driving category performance.                      




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