[IBU] Premium beer now accounts for two-thirds of all beer sales in convenience stores

[jeff.rosener at caseys.com]

Convenience stores rang up $17.7 billion in beer sales last year,
according the NACS State of the Industry report. Overall, beer accounts
for 11.7% of all in-store sales dollars, making it the fourth-most
popular in-store purchase. Beer consumers also have the highest average
check ($9.72) of all in-store categories, and are second to cigarettes
in trip frequency. More importantly, the category is evolving. Premium
beer now accounts for two-thirds of all beer sales in convenience stores
and sales of imports are growing, about 5% last year. Participate in
this Convenience Store Decisions Webcast, part of our Online Roundtable
Series, to find out which segments, brands and brewers are driving
category performance. 			


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